Marketing integration

Mailchimp integration:
always up-to-date mailing lists from Deskflow

With the Mailchimp integration, you manage customers and contacts centrally in Deskflow, and email addresses are automatically synced to your Mailchimp audiences. No manual exports, no outdated lists. Targeted campaigns to the right audience, directly from your back office.

Automatic sync
Auto
Email addresses synced
Always
Up-to-date lists
0
Manual exports
Always up-to-date mailing lists

Outdated Mailchimp lists from manual exports are a thing of the past

Without the Mailchimp integration, you periodically export contacts from Deskflow and import them into Mailchimp. In the meantime, new customers have joined, email addresses have changed, or contacts have unsubscribed. Your mailing lists are never fully up to date.

With the Mailchimp integration in Deskflow, that manual step disappears. As soon as you create or update a contact in Deskflow, the email details are automatically synced to the right Mailchimp audience. Always up-to-date lists, targeted campaigns and better results.

Sound familiar?
  • Manually exporting contacts from Deskflow and importing them into Mailchimp
  • Mailing lists that go out of date because of new or changed contacts
  • Campaigns sent to outdated or incorrect email addresses
  • No segmentation possible because lists are managed manually
How does it work?

Mailchimp integration in four steps:
from Deskflow contact to campaign

Set it up once, and your mailing lists are then kept automatically up to date from Deskflow.

1
Connect Mailchimp with Deskflow

Set up once via the Deskflow management portal using your Mailchimp API key. You select which customer groups are synced to which Mailchimp audience.

2
Contacts synced automatically

As soon as you create or update a contact in Deskflow, the email details are automatically sent to the connected Mailchimp audience. Always up to date, with no manual intervention.

3
Segment by customer group

Link specific customer groups from Deskflow to separate Mailchimp audiences. This lets you send targeted campaigns to exactly the right audience and boost the relevance of every email.

4
Campaigns via Mailchimp with up-to-date data

In Mailchimp, you build and send campaigns as usual. The difference: your audiences are always accurate and up to date, fed by the customer data from Deskflow. Better results through relevance.

Benefits of the Mailchimp integration
Always up-to-date mailing lists
New and updated contacts from Deskflow appear automatically in the right Mailchimp audience.
No more manual export
The manual export and import process disappears completely. More time for campaigns, less for admin.
Targeted segmentation
Specific customer groups into separate audiences. Every campaign reaches exactly the right audience.
Better campaign results
Up-to-date lists and targeted segmentation increase campaign relevance and improve open and click rates.
What does the integration handle?

Everything the Mailchimp integration
handles automatically from Deskflow

Deskflow is the central source for your customer data. Mailchimp automatically receives the right contacts for every campaign.

Automatic email synchronisation

Email addresses of customers and contacts in Deskflow are automatically synced to the connected Mailchimp audience. Always up to date, with no manual intervention.

Segmentation by customer group

Link specific customer groups from Deskflow to separate Mailchimp audiences. Send targeted campaigns to exactly the right audience for higher relevance and better results.

Always up-to-date mailing lists

New customers in Deskflow are added to Mailchimp instantly. Changed email addresses are updated automatically. Outdated lists are a thing of the past.

No more manual export

The time-consuming manual export and import process disappears completely. More time for building campaigns, less time managing contact lists.

Targeted campaigns

Thanks to up-to-date, segmented audiences, you send campaigns to exactly the right people at the right time. Personalisation and relevance improve your open and click rates.

Better campaign results

Up-to-date contact lists and targeted segmentation increase the effectiveness of every email campaign. More opens, more clicks, more conversions from your Mailchimp campaigns.

Before and after

Mailchimp integration in Deskflow:
from manual exports to automatic audiences

Without the Mailchimp integration
  • Manually exporting contacts from Deskflow and importing them into Mailchimp
  • Mailing lists that go out of date due to new and changed contacts
  • Campaigns sent to incorrect or outdated email addresses
  • No segmentation possible due to manual list management
With the Mailchimp integration
  • Email addresses automatically synced from Deskflow to Mailchimp
  • Always up-to-date mailing lists, even after changes or new customers
  • Targeted campaigns to the right audience with relevant content
  • Customer groups segmented into separate Mailchimp audiences

Frequently asked questions

Everything about the Mailchimp integration via Deskflow

Through the Mailchimp integration, customers and contacts are managed in Deskflow as the central source. Email addresses are automatically synced to the right Mailchimp audience as soon as a contact is created or updated in Deskflow. No manual export or import needed.
Yes. As soon as you create a new contact in Deskflow or update an existing one, the email details are automatically synced to the connected Mailchimp audience. Your mailing lists are always up to date with no manual intervention.
Yes. Through the Mailchimp integration, you can link specific customer groups from Deskflow to separate Mailchimp audiences. This lets you send targeted campaigns to the right audience and boost the relevance and results of your email marketing.
No. The Mailchimp integration completely eliminates manual export and import processes. Contacts are automatically synced from Deskflow to Mailchimp. Your mailing lists are always up to date without you doing anything manually.
You connect Mailchimp once via the Deskflow management portal using your Mailchimp API key. After connecting, you select which customer groups are synced to which Mailchimp audience. Everything then runs automatically. Our onboarding team will guide you through the setup.

Ready to connect?

Mailchimp integration and Deskflow:
always up-to-date lists, targeted campaigns

Book a no-obligation consultation and discover how the Mailchimp integration strengthens your email marketing from your Deskflow back office. Up and running within a month.